A Routific alternative for customers you visit again and again.
Routific is built for delivery dispatch and priced per order. Lite Route Planner is built for small businesses that work from a customer spreadsheet, and it's priced by addresses, so seeing the same customer every week doesn't cost more each time.
- Free for up to 50 addresses
- No credit card
- No app to install
- Free plan
- Up to 50 addresses, no time limit
- Up to 100 orders a month
- Paid plans from
- $19.99/mo, billed every 6 months
- $150/mo for 101–1,000 orders
- No per-driver or per-user fees
- Yes
- Yes
- Driver app works with no install
- Yes
- No
- Color the map by last visit
- Yes
- No
The short answer
Updated
Lite Route Planner is a Routific alternative for small businesses that plan routes from a spreadsheet. It's free for up to 50 addresses, and Business starts at $59.99 a month for 1,000 new stops with unlimited drivers, where Routific charges $150 a month for 101 to 1,000 orders (as of October 2026). Drivers use a browser app with nothing to install, and the map colors every customer by when you last visited. Routific is the better pick if you need delivery time windows or photo and signature proof of delivery.
Routific and Lite, feature by feature
Both put stops in an efficient order and both include unlimited drivers. The differences are in how you're billed, how drivers get their routes, and what the map tells you about your customers.
Checked October 19, 2026 against each company's own pricing and help pages. Prices in US dollars; vendors change them, so check before you buy. Sources: routific.com/pricing, academy.routific.com/en/articles/11473274-what-is-the-new-routific.
Routific pricing next to Lite pricing
Routific counts orders each month. Lite counts the addresses on your list, however often you visit them. Here's what each costs at monthly billing.
| Feature | Lite | Routific |
|---|---|---|
| How the price is set | By addresses you save | By orders a month |
| Free plan | Up to 50 addresses | Up to 100 orders a month |
| Solo, 60 customers visited weekly | $29.99 (Personal) | $150 (about 260 orders) |
| A team, up to 1,000 stops a month | $59.99 (Business) | $150 |
| Bigger volumes | Up to $249.99 for 10,000 new stops | Per order above 1,000 |
| Drivers included | Unlimited on Business | Unlimited |
| Customer text messages | No | Quoted add-on |
Monthly prices, checked October 19, 2026 on routific.com/pricing. Routific's $150 plan covers 101 to 1,000 orders a month; the 260-order example assumes each weekly visit is an order. Lite Business 1,000 keeps up to 1,000 addresses and adds up to 1,000 new ones a month, and routes planned from saved addresses don't count again. Billing every six months takes 33% off: $19.99 a month for Personal, $39.99 for Business.
Why the bill differs for repeat routes
Routific is shaped around delivery orders: a florist's Valentine's rush, a grocery box run, a farm share drop-off. Each order is a stop, and the price follows the order count. Since mid-2024 Routific has billed per order instead of per vehicle, with unlimited drivers and dispatchers, which is a fair deal for a busy delivery team.
Service routes repeat. A pool tech with 60 weekly pools, a window cleaner on a six-week cycle or a pest control company with quarterly accounts visits the same addresses over and over. On Lite, each customer is one saved address. Lasso this week's stops, press Optimize and go. Next week you plan again from the same list, and it doesn't use any more of your plan. See how that works for weekly service routes.
The map remembers, too. Every Visited or Attempted mark stays in the stop's history after the route is completed, and you can color the map by last visit (within a week, 1 to 2 weeks, 2 to 4 weeks, 1 to 2 months, over 2 months, or never) to spot who's overdue. That's the customer visit map, and it's built for repeat visits rather than one-off deliveries.
Routific or Lite: which fits your business?
Choose Lite if
- You visit the same customers every week, month or season and want the map to show who's due.
- Your customer list lives in Excel or Google Sheets, and you want to drop the file in and start planning.
- Your drivers should be able to open their route in the phone's browser with a code from their email, with nothing to install.
- You'd rather pay $59.99 a month for Business than $150 for Routific's 101 to 1,000 orders.
- You have a short customer list and want a free plan with no trial clock: free for up to 50 addresses.
Choose Routific if
- You promise delivery time windows, and the plan has to respect them.
- You need photo, signature or barcode proof of delivery.
- You send customers a tracking link, or want text notifications as an add-on.
- You deliver fewer than 100 orders a month. Routific's free plan covers that at no cost.
Switching from Routific in an afternoon
You don't have to cancel anything first. Plan next week in both and compare.
- 1
Get your stop list out
Export your stops from Routific as a CSV, or open the CSV or Excel file you've been uploading to it.
- 2
Drop it into Lite
Upload the file or paste the cells. Lite finds the address columns, looks up every address and flags any it couldn't place. Phone, notes and other columns come along as custom fields.
- 3
Decide what to do with time windows
A time window column comes in as text you can see and filter by, but the optimizer orders stops by distance, not by windows. If windows decide your day, that's the moment to reconsider.
- 4
Save your depot as a base
On Personal or Business, save your shop or warehouse so routes start there and end there or at the last stop.
- 5
Lasso, optimize, invite
Draw a loop around a day's stops and press Optimize. On Business, invite drivers by email and assign them their routes.