Route planners, compared honestly.
Free plans, per-driver fees, stop limits, app installs and the features small businesses actually use, side by side. We checked every vendor's own pricing and help pages.
- Free for up to 50 addresses
- No credit card
- No app to install
The short answer
Updated
For small businesses and solo operators, Lite Route Planner plans multi-stop routes for a team at one flat price: free for up to 50 addresses, $29.99 a month for one person ($19.99 billed every six months), and $59.99 a month for unlimited drivers, with unlimited routes, unlimited optimizations and up to 500 stops per route. Delivery fleets that need time windows or photo proof of delivery are better served by Routific, OptimoRoute or Upper, which charge per order, per driver or per user.
Every planner on the same 15 questions
The things small businesses ask before they pick a route planner: is there a free plan, do I pay per driver, how many stops fit on a route, do drivers have to install an app, and can I see who I haven't visited lately. On a phone, scroll the table sideways.
Checked October 19, 2026 against each company's own pricing and help pages. Prices in US dollars; vendors change them, so check before you buy. Sources: support.google.com/maps/answer/144339, developers.google.com/maps/documentation/urls/get-started, mapquest.com/routeplanner, apps.apple.com/us/app/mapquest-gps-navigation-maps/id316126557, routific.com/pricing, academy.routific.com/en/articles/11473274-what-is-the-new-routific, optimoroute.com/pricing, upperinc.com/pricing, support.upperinc.com/docs/crew/route-planning/share-a-route-with-a-driver, badgermapping.com/pricing, badgermapping.com/knowledgebase/filtering-last-check-in, spoke.com/route-planner/pricing, spoke.com/dispatch/pricing, routing24.com/#pricing, routing24.com/support/drivers/driver-route-view.
- Routific alternativeA Routific alternative for customers you visit again and again.Per-order pricing against flat pricing, a driver app with nothing to install, and when Routific's free 100 orders a month is the better deal.Read more
- OptimoRoute alternativeAn OptimoRoute alternative that doesn't charge per driver.OptimoRoute's per-driver bill next to one flat team price, and when its time windows and driver shifts are worth paying for.Read more
- Upper alternativeAn Upper Route Planner alternative with no cap on drivers.Upper's per-user plans and driver-profile caps next to a free plan, unlimited drivers and a driver app with nothing to install.Read more
- Spoke (Circuit) alternativeCircuit is now Spoke. Here's an alternative that runs in your browser.What happened to Circuit, what Spoke costs now, and a browser-based alternative with a free plan and flat team pricing.Read more
- Route4Me alternativeA Route4Me alternative sized for a small business.Route4Me's listed team prices, its driver app's free tier, and a smaller, flat-priced option for small businesses.Read more
- Zeo alternativeA Zeo alternative priced by stops, not driver seats.Zeo's per-seat fleet pricing added up for a year, against one flat team price and a driver app with nothing to install.Read more
- Routing24 alternativeA Routing24 alternative with a free plan you can run a business on.Routing24's non-commercial free plan and read-only driver link, against a free plan for businesses and a driver app that reports back.Read more
- Google Maps alternativeMore than 10 stops? Plan it here, then drive it in Google Maps.Plan more than 10 stops in the shortest order, save the route, then drive each stop in Google Maps.Read more
- MapQuest alternativeMapQuest reorders 26 stops. Lite keeps your whole customer list.Past MapQuest's 26 stops, with saved customers, a driver app and a history of every visit.Read more
- Badger Maps alternativeSee who's overdue for a visit, without paying per rep.The last-visit map sales reps rely on, at one flat price instead of $58 to $69 per user a month.Read more
- RouteXL alternativePast RouteXL's 20 free stops, without buying a day pass.Free for up to 50 addresses, with saved routes, a driver app and a history for every stop.Read more
- MyRouteOnline alternativeSave your customers once. Plan them into routes as often as you like.Pay for the customer list you keep, not credits, with unlimited routes and a driver app with nothing to install.Read more
- Maptive alternativeMapped your customers in Maptive? Now plan the drive.Map a spreadsheet and turn it into optimized routes, without paying $110 a month per user.Read more
- Map My Customers alternativeCustomer visits on a map, without a five-seat contract.Routes, visit history and a map of who's overdue, with no seat minimum and no yearly contract.Read more
- SpeedyRoute alternativeSpeedyRoute is gone. Here's where to plan your routes now.SpeedyRoute closed in February 2025. Here's what replaced it, and where else to plan a multi-stop route.Read more
FAQ
Questions, answered.
Free plans, per-driver fees, stop limits, app installs and the features small businesses actually use, side by side. We checked every vendor's own pricing and help pages.
Try it freeWhat is the best route planner for a small business?
It depends on what you deliver or visit. For recurring service visits, sales calls and simple local delivery, Lite Route Planner is built for small teams: free for up to 50 addresses, flat pricing with unlimited drivers from $59.99 a month, and a driver app with nothing to install. If you need delivery time windows, capacity planning or photo and signature proof of delivery, Routific, OptimoRoute and Upper are stronger, priced per order, per driver or per user.
Which route planners charge per driver?
As of October 2026, OptimoRoute charges per driver ($35.10 to $44.10 a month billed yearly), Upper and Badger Maps charge per user ($40 to $109 a month), and Zeo charges per driver seat for fleets. Routific charges per order and Spoke Dispatch per stop, both with unlimited drivers. Lite Route Planner Business is a flat price with unlimited drivers.
Which route planner has the biggest free plan?
For delivery orders, Routific's free plan covers up to 100 orders a month. For a general multi-stop planner, Lite Route Planner is free for up to 50 addresses with unlimited routes and optimizations, ahead of MapQuest (26 stops), RouteXL (20), Apple Maps (15), Google Maps (10 places) and Spoke's free tier (10 stops per route).
Which route planners work without installing an app?
Lite Route Planner's driver app runs in the phone's browser and lets drivers mark stops Visited or Attempted. Upper and Routing24 offer view-only browser links, and Routific's new platform asks drivers to install its app. OptimoRoute, Spoke, Route4Me, Zeo and Badger Maps use native apps.
Which route planner shows customers I haven't visited lately?
Lite Route Planner colors the map by last visit, from within a week to over two months ago or never, on every plan. Badger Maps has a similar "days since last check-in" view at $58 to $69 per user a month. Delivery tools like Routific, OptimoRoute and Upper don't offer it.
How did you compare these route planners?
We read each vendor's own pricing page and help center on October 19, 2026, and list the source links under every table. Where a vendor doesn't publish a detail, the table says Not stated rather than guessing.
Your next route is two minutes away.
Make a free account, add a few stops and press Optimize. That's the whole lesson.
Free for up to 50 addresses · No credit card · Nothing to install