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  3. Badger Maps alternative

See who's overdue for a visit, without paying per rep.

Badger Maps is built for outside sales teams, and its last check-in map is genuinely useful. Lite has the same kind of last-visit map at one flat price for the whole team, with routes up to 500 stops and nothing to install.

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  • Free for up to 50 addresses
  • No credit card
  • No app to install
LiteBadger Maps
Free plan
Up to 50 addresses, no time limit
No (14-day trial)
Paid plans from
$19.99/mo, billed every 6 months
$58/user/mo, billed yearly
No per-driver or per-user fees
Yes
No
Driver app works with no install
Yes
No
Color the map by last visit
Yes
Yes

The short answer

Updated October 19, 2026

As of October 2026, Badger Maps Business costs $58 per user a month billed yearly, or $69 month to month, optimizes routes of up to 120 stops, and has reps use its iOS and Android apps. Lite Route Planner also colors the map by how long it's been since each customer's last visit, but Business is one flat price from $59.99 a month with unlimited team members, routes hold up to 500 stops, and the driver app runs in the phone's browser. Badger Maps is the better pick if you need CRM integrations or photos on check-ins.

Badger Maps and Lite compared

Checked October 2026 on Badger's pricing page and knowledge base. Both color the map by last visit. The differences are price, route size and how reps get the app.

Lite Route Planner compared with Badger Maps
FeatureLiteBadger Maps
Free planUp to 50 addresses, no time limitNo (14-day trial)
No credit card to startYesCard needed after 7 days
Paid plans from$19.99/mo, billed every 6 months$58/user/mo, billed yearly
No per-driver or per-user feesYesNo
Puts stops in the best orderUnlimited, one clickUp to 120 stops
RoutesUnlimitedNot stated
Stops per routeUp to 500Up to 120
DriversUnlimited on BusinessPaid per user
Driver app works with no installYesNo
Excel / CSV importYesYes
Share a route by linkLink and QR codeEmailed route summary
Visit history per stopYesYes
Color the map by last visitYesYes
Proof of visitVisited or Attempted, with notesCheck-ins with notes and photos
Delivery time windowsNoNot stated

Checked October 19, 2026 against each company's own pricing and help pages. Prices in US dollars; vendors change them, so check before you buy. Sources: badgermapping.com/pricing, badgermapping.com/knowledgebase/filtering-last-check-in.

What Badger Maps costs next to a flat price

Badger charges per user. Lite Business is priced by how many addresses you keep, with unlimited users, so the bill doesn't grow when you hire.

What Badger Maps costs next to a flat price
FeatureLiteBadger Maps Business
How the price is setFlat, by addresses keptPer user
One rep, monthlyFrom $29.99$69
Five reps, monthlyFrom $59.99$345
Five reps, longer billingFrom $39.99 a month, every six months$290 a month, billed yearly
Ten reps, monthlyFrom $59.99$690
Accounts on the map1,000 to 10,000 on Business2,000 records per license

Badger Maps prices from Badger's pricing page, checked October 2026. Enterprise is $95 per user billed yearly ($109 monthly), and Enterprise Plus is quoted. Lite Business runs from $59.99 a month for 1,000 addresses up to $249.99 for 10,000, whatever the team size. See pricing.

An account list, ready to import

Export your accounts from a CRM or keep them in a sheet. Lite finds the address columns and keeps the rest as custom fields you can color and filter by.

An account list, ready to import
ABCDEF
1AccountStreetCityStateTierLast order
2Hillcrest Family Dental2210 Maple Ridge DrAustinTXA09/18/2026
3Brushy Creek Animal Clinic1405 Sandstone TrlCedar ParkTXB08/02/2026
4Lakeview Physical Therapy880 Harbor Pointe BlvdRound RockTXA10/06/2026
5Oak Hollow Pediatrics3127 Pecan Grove RdGeorgetownTXC06/24/2026
6Bluebonnet Eye Care4710 Mesa Verde DrPflugervilleTXB07/15/2026

Tier and Last order come in as custom fields, so you can color or filter the map by either. The last-visit colors fill in as reps mark stops Visited or Attempted.

What reps get in Lite

Color by RouteColor by Service typeColor by Last visit
  • Monday
  • Tuesday
  • Wednesday
  • Repair
  • Install
  • Inspection
  • This week
  • 1–2 weeks
  • Never

See who's due for a visit

Color the map by last visit, from this week to over two months ago, and filter to the customers you haven't seen lately. Or color by route, driver or any field you track.

1Riverside LibraryVisited · 9:12 AM
2Johnson ResidenceVisit attempted · 9:48 AM
Gate locked. Left a card.
3Bluebird CaféVisited · 10:21 AM

A history for every stop

Drivers mark stops Visited or Attempted and leave a note. Every visit is saved to the stop's history, so you always know when you were last there.

Customer
Hartley Bakery
Green Leaf
Custom field
Street
412 Oak Ave
88 Main St
Address
City
Fairview
Fairview
Address
Zip
43215
43215
Address
Gate code
4417
—
Custom field
Find 20 addresses

Import a spreadsheet

Excel, CSV or cells pasted from Google Sheets. Lite finds the address columns, flags anything it's unsure of, and keeps your other columns as custom fields.

PDFExcelCSV

Monday Route

6 stops · 9.0 mi · 1h 56m

#StopStatus
1Riverside Library740 Park Boulevard
2Bluebird Café305 Cedar Avenue
3Northside Gym61 Market Street
4Maple Court Apartments1290 Elm Street
5Hartley Bakery412 Oak Avenue

Export and print

Download a printable PDF, Excel or CSV, or open the route in Google Maps.

Badger Maps or a flat-price planner

Choose Lite if

  • You want the last-visit map without paying for every rep
  • Some routes run past Badger's 120-stop optimization limit, like merchandising or route sales
  • Reps shouldn't have to install anything to see their day
  • Your accounts live in a spreadsheet, not a CRM
  • You'd like to start free, with no card and no trial clock

Choose Badger Maps if

  • Your team works in a CRM and wants visits synced back to it (Badger's CRM integration needs 2 or more licenses)
  • Reps attach photos to their check-ins
  • You want native iOS and Android apps for your reps

FAQ

Questions, answered.

The questions people ask when they compare route planners.

Try it free

How much does Badger Maps cost?

As of October 2026, Badger Maps Business is $58 per user a month billed yearly or $69 month to month, Enterprise is $95 or $109, and Enterprise Plus is quoted. There's a 14-day free trial; on the web a card is needed after the first 7 days, or upfront if you start on iOS. Lite Route Planner Business starts at $59.99 a month with unlimited users.

How many stops can Badger Maps optimize?

Badger Maps optimizes routes of up to 120 stops. Lite Route Planner optimizes routes of up to 500 stops, with unlimited optimizations on every plan.

What are the main Badger Maps competitors?

Two other field sales mapping tools are Map My Customers, a field sales CRM from $99 per seat a month with a 5-seat minimum on a 12-month term, and Maptive, a mapping tool from $110 a month per user with route optimization up to 70 stops. Lite Route Planner is the flat-price option: a route planner with last-visit map colors and unlimited users on Business.

Is there a free alternative to Badger Maps?

Lite Route Planner is free for up to 50 addresses, with no credit card and no trial clock, and the free plan includes last-visit map colors, visit history and unlimited optimizations. For a team, Business adds unlimited reps from $59.99 a month.

Does Lite Route Planner integrate with Salesforce or HubSpot?

No. Lite Route Planner has no CRM integrations or API. Export your accounts from the CRM as Excel or CSV and import them, and export routes back out as Excel, CSV or a printable PDF. If syncing visits into a CRM matters, Badger Maps is the better fit.

Can Lite Route Planner show days since last visit, like Badger's last check-in filter?

Yes. Color the map by last visit and each customer shows how long it's been: within a week, 1 to 2 weeks, 2 to 4 weeks, 1 to 2 months, over 2 months, or never visited. Filter to the overdue ones, lasso them into a route and optimize it.

How do I switch from Badger Maps?

Get your accounts into a spreadsheet, from your CRM or the file you first imported into Badger, and upload it to Lite Route Planner. Address columns are found automatically and other columns become custom fields. A last check-in date can come along as a column, but the visit history starts with your first route in Lite.

Keep reading

  • Sales repsPlan sales calls around the accounts you haven't seen lately.Map your accounts, color them by last visit and plan a day of calls, with one flat price for the whole team.Read more
  • Customer visit trackingSee every customer you haven't visited lately.Color customers by last visit, filter the overdue ones and route them, with a visit history for each.Read more
  • Overdue customersFind the customers you haven't visited lately, on a mapColor the map by last visit, filter to overdue customers, and turn them into a catch-up route.Read more
  • Map My Customers alternativeCustomer visits on a map, without a five-seat contract.Routes, visit history and a map of who's overdue, with no seat minimum and no yearly contract.Read more
  • Maptive alternativeMapped your customers in Maptive? Now plan the drive.Map a spreadsheet and turn it into optimized routes, without paying $110 a month per user.Read more
  • PricingFree for up to 50 addresses. Plans from $19.99 a month.Free for up to 50 addresses. Personal from $19.99 a month, Business from $59.99 with unlimited drivers.Read more
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Your next route is two minutes away.

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Free for up to 50 addresses · No credit card · Nothing to install

Lite

Lite Route Planner is an easy route planner for multiple stops. Add addresses by typing, pasting or importing a spreadsheet, optimize the order in one click, and send each route to a driver's phone, with turn-by-turn directions in Google Maps, Apple Maps or Waze.

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