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See every customer you haven't visited lately.

Put your customers on a map and color each one by when someone was last there. Filter to the overdue ones, lasso them into a route, and go.

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  • Free for up to 50 addresses
  • No credit card
  • No app to install
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Monday · West6 stops · 9.0 miOptimized

The short answer

Updated October 19, 2026

Lite Route Planner maps your customer locations and colors each one by last visit: within a week, 1 to 2 weeks, 2 to 4 weeks, 1 to 2 months, over 2 months, or never visited. Filter to the overdue ones, lasso them into a route and optimize it in one click; every Visited or Attempted mark, with its time and note, stays in that customer's history. It's free for up to 50 addresses. Badger Maps offers a similar days-since-last-check-in view for outside sales teams at $58 to $69 per user a month.

Six colors, one glance

Open Color By, choose Last visit, and every pin shows how long it's been since anyone was there.

  • Within a week

    Seen recently. Leave them off this week's route.

  • 1 to 2 weeks ago

    On schedule for weekly and every-other-week service.

  • 2 to 4 weeks ago

    Coming due for monthly customers.

  • 1 to 2 months ago

    Overdue for monthly service, and worth a call if they're a sales account.

  • Over 2 months ago

    The customers who drift away quietly. Start here.

  • Never visited

    New customers and leads nobody has been to yet.

Where the visit dates come from

Last visit comes from the visits recorded in Lite. Each time you or a driver marks a stop Visited or Attempted, the time and any note go into that address's history, and its color updates. Completed routes keep their visits, so the history builds week after week.

On day one, every customer reads as never visited. If your spreadsheet has a last service date, keep it as a date field when you import and color by that until your own history catches up.

Two more views help. Color by Times visited (once, 2 to 5, 6 to 10, or more than 10) to find your regulars, or by Last outcome to find the stops where the last try was only an attempt.

Route the customers who are overdue

  1. 1

    Put your customers on the map

    Import your customer spreadsheet or paste the addresses. Keep columns like Service day or Account type as fields.

  2. 2

    Color by last visit

    Open Color By and choose Last visit.

  3. 3

    Filter to the overdue ones

    In Filters, keep 1 to 2 months ago, over 2 months ago and never visited. Everyone else drops off the map.

  4. 4

    Lasso and optimize

    Draw around a cluster of overdue customers, press Optimize, and assign the route.

  5. 5

    Mark visits as you go

    Each Visited or Attempted mark updates that customer's color and adds to their history. Here's more on finding customers you haven't visited.

Last-visit maps compared

Sales mapping apps have tracked days since the last check-in for years. Here's how the small-business version compares.

Last-visit maps compared
FeatureLiteBadger MapsMap My Customers
Color by time since last visitYesDays Since Last Check-inNot stated
Visit history per customerVisited or Attempted, with time and noteCheck-ins with notes and photosYes
PriceFree for up to 50 addresses; from $19.99 a month$58 to $69 per user a monthFrom $99 per seat a month, billed yearly
CommitmentNoneCard after 7 days of a 14-day trial5 seats, 12-month term
Route optimizationUp to 500 stopsUp to 120 stopsYes
AppBrowser, nothing to installNative iOS and AndroidNative app
CRM integrationsNoWith 2 or more licensesBuilt-in field sales CRM

Checked October 19, 2026. Badger Maps Business is $69 per user monthly or $58 billed yearly, with a 14-day trial; on the web, a card is needed after the first 7 days. Map My Customers is billed annually on a 12-month term. See the Badger Maps comparison.

Lite or Badger Maps?

Choose Lite if

  • You run recurring service, like pest control, pools, lawns or cleaning, and need to see who's due
  • You're one person or a small team and don't want to pay per user
  • Your customer list lives in a spreadsheet, not a CRM
  • Techs or drivers should be able to use any phone with nothing to install

Choose Badger Maps if

  • You run an outside sales team that works out of a CRM
  • Reps need photos on check-ins and a native app
  • You want CRM sync and account management built for sales

FAQ

Questions, answered.

The questions people ask before they plan their first route.

Try it free

How can I see which customers I haven't visited?

Put your customers on a map in Lite Route Planner and color it by Last visit. Each pin shows how long it's been: within a week, 1 to 2 weeks, 2 to 4 weeks, 1 to 2 months, over 2 months, or never visited. Filter to the oldest groups to see only the overdue customers.

Where does the last-visit date come from?

From the visits marked in Lite Route Planner. Each time you or a driver marks a stop Visited or Attempted, the time is saved to its history. If you're just starting, import your own last service date as a date field and color by it until your visit history builds up.

Can I set how often each customer should be visited?

Not as an automatic schedule; routes don't repeat on their own. Keep a field such as Frequency or Service day, filter by it together with Last visit, and lasso whoever is due.

Is this customer visit tracking like a CRM?

It covers the visit part: a dated history of visits and notes for every customer, and a map of who's overdue. Lite Route Planner doesn't log calls or emails, manage deals or sync with a CRM.

Can I map customer locations from a spreadsheet?

Yes. Upload an Excel or CSV file, or paste cells from Google Sheets. Every address becomes a pin, and the columns you choose come along as fields you can color and filter by.

How is this different from Badger Maps?

Badger Maps is built for outside sales teams, with native apps, CRM integrations and check-ins with photos, at $58 to $69 per user a month (checked October 2026). Lite Route Planner has a similar last-visit map and a visit history for every stop, aimed at small service businesses, free for up to 50 addresses and flat-priced beyond that.

Do my drivers' visits update the map?

Yes. When a driver marks a stop in the driver app, the planner shows it within seconds and that customer moves to within a week.

Keep reading

  • Overdue customersFind the customers you haven't visited lately, on a mapColor the map by last visit, filter to overdue customers, and turn them into a catch-up route.Read more
  • Weekly service routesHow to plan recurring weekly, biweekly and monthly routesKeep one master customer list, tag each customer by day or week, and pull a fresh, optimized route out of it each day.Read more
  • Badger Maps alternativeSee who's overdue for a visit, without paying per rep.The last-visit map sales reps rely on, at one flat price instead of $58 to $69 per user a month.Read more
  • Map My Customers alternativeCustomer visits on a map, without a five-seat contract.Routes, visit history and a map of who's overdue, with no seat minimum and no yearly contract.Read more
  • Sales repsPlan sales calls around the accounts you haven't seen lately.Map your accounts, color them by last visit and plan a day of calls, with one flat price for the whole team.Read more
  • Pest controlPest control routes for monthly and quarterly accounts.Monthly and quarterly accounts cut into tight daily routes, with techs on a phone link.Read more
5643121234576

Your next route is two minutes away.

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Lite Route Planner is an easy route planner for multiple stops. Add addresses by typing, pasting or importing a spreadsheet, optimize the order in one click, and send each route to a driver's phone, with turn-by-turn directions in Google Maps, Apple Maps or Waze.

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