Get every arrangement out the door on February 14.
A normal weekday is a handful of deliveries. Valentine's Day is a different business. Import the orders, split them into runs, and put extra drivers on the road without paying per driver.
- Free for up to 50 addresses
- No credit card
- No app to install
The short answer
Updated
Lite Route Planner plans flower delivery routes from your order export: import the orders, color them by AM or PM, lasso a run for each driver and optimize each one in one click. Business includes unlimited drivers from $59.99 a month, so the extra drivers you bring on for Valentine's Day and Mother's Day cost nothing more. It doesn't schedule delivery windows automatically; you split AM and PM orders into separate runs.
A Valentine's Day order export
If your shop software or website exports orders to a spreadsheet, it probably looks something like this. Delivery address in, everything else as custom fields.
| A | B | C | D | E | F | G | |
| 1 | Order | Recipient | Delivery address | City | Deliver | Product | Driver note |
|---|---|---|---|---|---|---|---|
| 2 | 10482 | Maria Chen | 742 Evergreen Ave | Wauwatosa, WI | AM | Dozen red roses | Front desk, Suite 210 |
| 3 | 10483 | Dana Okafor | 3318 N Downer Ave | Milwaukee, WI | PM | Spring mix, medium | Back door |
| 4 | 10487 | Priya Raman | 1200 W Bluemound Rd | Brookfield, WI | AM | Orchid | Hospital lobby desk |
| 5 | 10491 | Kate Sullivan | N88W16447 Main St | Menomonee Falls, WI | PM | Roses and chocolates | Call on arrival |
| 6 | 10495 | Tom Becker | 6015 W Lincoln Ave | West Allis, WI | AM | Tulips | Neighbor if out |
The Deliver column comes in as a text field, so you can color the map AM and PM. Imported columns stay in the planner; drivers see each stop's own note, so add the notes they must see ("back door") to the stop note.
Holiday morning, from orders to runs
- 1
Import the orders the night before
Upload the export. New recipients are added; addresses you've delivered to before are matched, not duplicated, and their fields are filled in from the sheet.
- 2
Color by AM and PM
Color the map by the Deliver field. AM orders take one color and PM another.
- 3
Lasso the AM runs
Filter to AM, then lasso one area per driver. Each loop becomes a run you can name, like "AM North."
- 4
Optimize from the shop
Start every run at your shop base and press Optimize. End at the last stop, or come back to load up for the afternoon.
- 5
Assign drivers
Pick a driver for each run. It's on their phone within seconds.
- 6
Build the PM runs
While drivers are out, filter to PM and lasso the afternoon runs. Color by routing to catch any order that isn't on a run yet.
Why unlimited drivers matters to a flower shop
Florists staff up for a few days a year. Per-driver pricing makes those days expensive in software as well as wages.
Add holiday drivers by email
Invite a temporary driver with their email address. They sign in with a code and need nothing installed.
Remove them on the 15th
Take them off the team when the rush is over. The deliveries they marked stay in each address's history.
One price in February and in July
Business is $59.99 a month for 1,000 new stops a month, whether two drivers are out or twelve.
The driver app
Drivers know where to go, and you know what's delivered
Each driver sees their run in order with the drive time between stops, opens each address in Google Maps, Apple Maps or Waze, and marks it Visited, or Attempted with a note like "no answer, left with neighbor at 3320." You see each delivery in the planner within seconds, without phone calls back to the shop.
Repeat recipients, remembered
Flower shops deliver to the same offices, hospitals and funeral homes week after week, and to the same mothers every May. Each address keeps its history: when you delivered, whether it was Visited or Attempted, and the driver's note.
The stop note stays with the address too. Write "use the side entrance, dog in yard" once and next year's driver sees it at that stop. Funeral homes and hospitals often have their own delivery desk or door; put that in the note the first time.
When a delivery is Attempted, color the map by last outcome to gather every redelivery into one afternoon run. See the delivery route planner for how the rest works.
Lite or Routific for a flower shop
Choose Lite if
- You split AM and PM runs yourself and don't need the optimizer to keep windows.
- A Visited or Attempted mark with a note is enough record of delivery.
- Your drivers would rather open a link than install an app.
- Your busiest month runs well past 100 orders and you'd rather pay a flat $59.99 for 1,000 new stops.
Choose Routific if
- You promise delivery windows and want the optimizer to keep them.
- You want photo proof at the door and a tracking link for recipients.
- You deliver fewer than 100 orders a month, which Routific's free plan covers.