How much does Maptive cost?

As of October 2026, Maptive Pro is $110 a month or $1,250 a year for one user, and Team is $220 a month or $2,500 a year for five users. There's a 10-day trial with no card. Lite Route Planner is free for up to 50 addresses, and Business starts at $59.99 a month with unlimited users.

How many stops can Maptive optimize?

Maptive's route optimization handles up to 70 stops. Lite Route Planner optimizes routes of up to 500 stops, with unlimited optimizations on every plan.

Can Lite Route Planner draw territories or heat maps?

No. Lite Route Planner colors pins by route, driver, last visit, last outcome, times visited or any custom field, so a Territory column shows up as colored pins. It doesn't draw boundaries or heat maps; for that, Maptive is the better tool.

Is there a free alternative to Maptive?

For plotting addresses and planning routes, Lite Route Planner is free for up to 50 addresses. For a free map of a large spreadsheet without routing, Google My Maps imports up to 2,000 rows per import, though it draws directions for only up to 10 points per layer.

Does Maptive have a driver app?

Maptive is a browser mapping tool without a driver app. Lite Route Planner includes one that runs in the phone's browser: drivers see their routes in order, open each stop in Google Maps, Apple Maps or Waze, and mark it Visited or Attempted.

How do I move my Maptive spreadsheet into Lite Route Planner?

Upload the same Excel or CSV file you mapped in Maptive. Lite Route Planner finds the address columns, places each row, flags any address it couldn't find, and keeps your other columns as custom fields you can color and filter by.

Mapped your customers in Maptive? Now plan the drive.

Maptive turns spreadsheets into territory and heat maps. Lite is narrower on purpose: it maps your list so you can turn it into routes, send them to drivers and keep track of every visit.

Start planning free Compare all planners

Free for up to 50 addresses
No credit card
No app to install

LiteMaptive

Free plan: Up to 50 addresses, no time limit; No (10-day trial)
Paid plans from: $19.99/mo, billed every 6 months; $110/mo for one user
No per-driver or per-user fees: Yes; No
Driver app works with no install: Yes; No driver app
Color the map by last visit: Yes; Not stated

The short answer

Updated October 19, 2026

Maptive is a browser mapping tool built for territory and heat maps; as of October 2026 it costs $110 a month for one user ($1,250 a year) or $220 a month for five, with route optimization up to 70 stops. Lite Route Planner is a route planner: it maps your spreadsheet, colors pins by route, driver, last visit or any column, and optimizes routes of up to 500 stops. It's free for up to 50 addresses, and Business includes unlimited drivers from $59.99 a month.

A mapping tool and a route planner do different jobs

Both start from a spreadsheet and put it on a map. After that, they head in different directions.

A mapping tool and a route planner do different jobs
Feature	Lite	Maptive
Plots a spreadsheet on a map	Yes	Yes
Territory and heat maps	No	Yes
Route optimization	Up to 500 stops	Up to 70 stops
Driver app	In the browser, no install	No
Visit history per stop	Yes	No
One user	Free up to 50 addresses; Personal from $19.99/mo	$110/mo or $1,250/yr
Five users	Business from $59.99/mo, unlimited users	$220/mo or $2,500/yr

Maptive prices from Maptive's pricing page, checked October 2026. Maptive offers a 10-day trial with no card.

Maptive vs Lite: the full list

Every row we compare across route planners. Maptive is a mapping tool first, so several of the routing rows don't really apply to it.

Lite Route Planner compared with Maptive
Feature	Lite	Maptive
Free plan	Up to 50 addresses, no time limit	No (10-day trial)
No credit card to start	Yes	Yes
Paid plans from	$19.99/mo, billed every 6 months	$110/mo for one user
No per-driver or per-user fees	Yes	No
Puts stops in the best order	Unlimited, one click	Up to 70 stops
Routes	Unlimited	Not stated
Stops per route	Up to 500	Up to 70
Drivers	Unlimited on Business	Paid per user
Driver app works with no install	Yes	No driver app
Excel / CSV import	Yes	Yes
Share a route by link	Link and QR code	Not stated
Visit history per stop	Yes	No
Color the map by last visit	Yes	Not stated
Proof of visit	Visited or Attempted, with notes	No
Delivery time windows	No	Not stated

Checked October 19, 2026 against each company's own pricing and help pages. Prices in US dollars; vendors change them, so check before you buy. Sources: maptive.com/pricing.

When the map is the job, and when the route is

A sales manager splitting a state into territories, or an analyst looking at where last year's revenue came from, needs boundaries, heat maps and layers of data. That's Maptive's home ground, and Lite doesn't try to do it.

A pest control owner with 180 accounts and three technicians needs something else: Tuesday's 35 stops in a sensible order, on the tech's phone, checked off as they go. That's what Lite is for. Import the account list, color the map by a "Service day" or "Territory" column, lasso a day's stops, and press Optimize.

If you pay for Maptive mostly to plan drives, Lite costs less and does more of that one job. If you use Maptive for territory analysis and plan routes only now and then, its 70-stop optimizer may be all the routing you need.

From spreadsheet to the day's drive

Customer

Hartley Bakery

Green Leaf

Custom field

Street

412 Oak Ave

88 Main St

Address

City

Fairview

Address

Zip

43215

Address

Gate code

4417

—

Custom field

Find 20 addresses

Import a spreadsheet

Excel, CSV or cells pasted from Google Sheets. Lite finds the address columns, flags anything it's unsure of, and keeps your other columns as custom fields.

Color by RouteColor by Service typeColor by Last visit

Monday
Tuesday
Wednesday

Repair
Install
Inspection

This week
1–2 weeks
Never

See who's due for a visit

Color the map by last visit, from this week to over two months ago, and filter to the customers you haven't seen lately. Or color by route, driver or any field you track.

Monday Route

1h 56m · 26m driving · 1h 30m at stops · 9.0 mi

4m · 1.4 mi
1Riverside Library740 Park Boulevard
6m · 2.1 mi
2Bluebird Café305 Cedar Avenue
4m · 1.3 mi
3Northside Gym61 Market Street

Drive time for every leg

See the day's total, time driving, time at stops and miles before anyone leaves.

PDFExcelCSV

Monday Route

6 stops · 9.0 mi · 1h 56m

#StopStatus

1Riverside Library740 Park Boulevard

2Bluebird Café305 Cedar Avenue

3Northside Gym61 Market Street

4Maple Court Apartments1290 Elm Street

5Hartley Bakery412 Oak Avenue

Export and print

Download a printable PDF, Excel or CSV, or open the route in Google Maps.

Maptive or a route planner

Choose Lite if

You plan drives, not territories
Some routes run past 70 stops
Drivers or technicians need the route on their phones
You want a visit history and a map of who's overdue

Choose Maptive if

You draw sales territories or build heat maps
You analyze large spreadsheets on a map and route only now and then
Your routes stay at 70 stops or fewer and you already pay for Maptive

Lite

Maptive

Plots a spreadsheet on a map

Territory and heat maps

Route optimization

Up to 500 stops

Up to 70 stops

Driver app

In the browser, no install

Visit history per stop

One user

Free up to 50 addresses; Personal from $19.99/mo

$110/mo or $1,250/yr

Five users

Business from $59.99/mo, unlimited users

$220/mo or $2,500/yr

Lite

Maptive

Free plan

Up to 50 addresses, no time limit

No (10-day trial)

No credit card to start

Paid plans from

$19.99/mo, billed every 6 months

$110/mo for one user

No per-driver or per-user fees

Puts stops in the best order

Unlimited, one click

Up to 70 stops

Routes

Unlimited

Not stated

Stops per route

Up to 500

Up to 70

Drivers

Unlimited on Business

Paid per user

Driver app works with no install

No driver app

Excel / CSV import

Share a route by link

Link and QR code

Not stated

Visit history per stop

Color the map by last visit

Not stated

Proof of visit

Visited or Attempted, with notes

Delivery time windows

Not stated

When the map is the job, and when the route is

Mapped your customers in Maptive? Now plan the drive.

A mapping tool and a route planner do different jobs

Maptive vs Lite: the full list

When the map is the job, and when the route is

From spreadsheet to the day's drive

Import a spreadsheet

See who's due for a visit

Drive time for every leg

Export and print

Maptive or a route planner

Questions, answered.

How much does Maptive cost?

How many stops can Maptive optimize?

Can Lite Route Planner draw territories or heat maps?

Is there a free alternative to Maptive?

Does Maptive have a driver app?

How do I move my Maptive spreadsheet into Lite Route Planner?

Keep reading

Your next route is two minutes away.

Mapped your customers in Maptive? Now plan the drive.

A mapping tool and a route planner do different jobs

Maptive vs Lite: the full list

When the map is the job, and when the route is

From spreadsheet to the day's drive

Import a spreadsheet

See who's due for a visit

Drive time for every leg

Export and print

Maptive or a route planner

Questions, answered.

How much does Maptive cost?

How many stops can Maptive optimize?

Can Lite Route Planner draw territories or heat maps?

Is there a free alternative to Maptive?

Does Maptive have a driver app?

How do I move my Maptive spreadsheet into Lite Route Planner?

Keep reading

Your next route is two minutes away.