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Customer visits on a map, without a five-seat contract.

Map My Customers is a full field sales CRM. If your team needs the map, the routes and the visit history more than the CRM, Lite covers those at a flat monthly price.

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  • Free for up to 50 addresses
  • No credit card
  • No app to install
LiteMap My Customers
Free plan
Up to 50 addresses, no time limit
No
Paid plans from
$19.99/mo, billed every 6 months
$99/seat/mo, yearly, 5-seat minimum
No per-driver or per-user fees
Yes
No
Driver app works with no install
Yes
No
Color the map by last visit
Yes
Not stated

The short answer

Updated October 19, 2026

Map My Customers is a field sales CRM priced per seat on a 12-month term: as of October 2026, $99 per seat a month with a 5-seat minimum, $139 with a 10-seat minimum and $199 with a 35-seat minimum, so the smallest plan comes to $5,940 a year. Lite Route Planner is a route planner with visit history and last-visit map colors; it's free for up to 50 addresses, and Business starts at $59.99 a month with unlimited users and no long-term contract. Pick Map My Customers if you need a CRM, and Lite if you need routes and visit tracking.

Map My Customers and Lite side by side

From Map My Customers' pricing page, checked October 2026.

Lite Route Planner compared with Map My Customers
FeatureLiteMap My Customers
Free planUp to 50 addresses, no time limitNo
No credit card to startYesNot stated
Paid plans from$19.99/mo, billed every 6 months$99/seat/mo, yearly, 5-seat minimum
No per-driver or per-user feesYesNo
Puts stops in the best orderUnlimited, one clickYes
RoutesUnlimitedNot stated
Stops per routeUp to 500Not stated
DriversUnlimited on BusinessPaid per seat
Driver app works with no installYesNo
Excel / CSV importYesYes
Share a route by linkLink and QR codeNot stated
Visit history per stopYesYes
Color the map by last visitYesNot stated
Proof of visitVisited or Attempted, with notesCheck-ins
Delivery time windowsNoNot stated

Checked October 19, 2026 against each company's own pricing and help pages. Prices in US dollars; vendors change them, so check before you buy. Sources: mapmycustomers.com/pricing.

What a small team pays each month

Map My Customers bills per seat, yearly, with a minimum. Lite bills by addresses, with unlimited users, monthly or every six months.

What a small team pays each month
FeatureLiteMap My Customers
Two repsFrom $59.99$495 (5-seat minimum)
Five repsFrom $59.99$495
Eight repsFrom $59.99$792
ContractNone; monthly or every six months12 months, paid annually
Free planFree for up to 50 addressesNo

Map My Customers' $99 tier, from its pricing page, checked October 2026. Lite Business runs from $59.99 a month for 1,000 addresses up to $249.99 for 10,000, whatever the team size, and every paid plan is 33% off billed every six months.

What Lite doesn't do

If any of these is why you chose Map My Customers, it's probably still the right tool.

  • It isn't a CRM

    Each stop has custom fields and a visit history, but there are no contacts, deals or pipelines.

  • No integrations or API

    Accounts come in by spreadsheet and go out as Excel, CSV or PDF. Nothing syncs with other software.

  • No native app

    The driver app runs in the phone's browser. There's nothing in the App Store or Google Play, and no offline mode.

  • No scheduling

    Routes don't repeat on their own, and there are no appointment times or time windows.

What it does do, on every plan

1Riverside LibraryVisited · 9:12 AM
2Johnson ResidenceVisit attempted · 9:48 AM
Gate locked. Left a card.
3Bluebird CaféVisited · 10:21 AM

A history for every stop

Drivers mark stops Visited or Attempted and leave a note. Every visit is saved to the stop's history, so you always know when you were last there.

Color by RouteColor by Service typeColor by Last visit
  • Monday
  • Tuesday
  • Wednesday
  • Repair
  • Install
  • Inspection
  • This week
  • 1–2 weeks
  • Never

See who's due for a visit

Color the map by last visit, from this week to over two months ago, and filter to the customers you haven't seen lately. Or color by route, driver or any field you track.

Customer
Hartley Bakery
Green Leaf
Custom field
Street
412 Oak Ave
88 Main St
Address
City
Fairview
Fairview
Address
Zip
43215
43215
Address
Gate code
4417
—
Custom field
Find 20 addresses

Import a spreadsheet

Excel, CSV or cells pasted from Google Sheets. Lite finds the address columns, flags anything it's unsure of, and keeps your other columns as custom fields.

Anyone with the link can view

www.literouteplanner.com/s/k7Qm2xR

Copy linkCopied

Share a link or QR code

Anyone can follow the route in their browser. No account, no app.

Which one your team needs

Choose Lite if

  • Your team is under five reps, or you don't want to pay per seat
  • You'd rather not sign a 12-month contract
  • You keep accounts in a spreadsheet and need routes and visit tracking, not a CRM
  • Reps shouldn't have to install an app

Choose Map My Customers if

  • You want a field sales CRM with the map built in
  • Your reps check in from a native mobile app
  • You have five or more reps and a yearly budget for per-seat software

FAQ

Questions, answered.

The questions people ask when they compare route planners.

Try it free

How much does Map My Customers cost?

As of October 2026, Map My Customers is priced per seat, paid annually on a 12-month term: $99 a seat a month with a 5-seat minimum, $139 with a 10-seat minimum and $199 with a 35-seat minimum. The smallest plan comes to $5,940 a year. Lite Route Planner Business starts at $59.99 a month with unlimited users.

Can I buy just one seat of Map My Customers?

Not on its published plans as of October 2026: the $99 plan has a 5-seat minimum on a 12-month term. Lite Route Planner has a free plan, Personal for one person from $19.99 a month, and Business with unlimited users from $59.99 a month.

Does Map My Customers have a free plan?

No. Map My Customers doesn't list a free plan on its pricing page as of October 2026. Lite Route Planner is free for up to 50 addresses, with no credit card and no trial clock.

Is there a Map My Customers alternative for small teams?

Lite Route Planner fits small teams that need routes and visit tracking without a CRM: free for up to 50 addresses, with no seat minimum, no contract, and unlimited users on Business. Badger Maps is another option at $58 to $69 per user a month; see Badger Maps alternatives.

Does Lite Route Planner keep a visit history like a CRM?

Yes, for every stop. Each visit is saved as Visited or Attempted, with the time and a note, and stays after the route is completed. You can color the map by last visit, last outcome or times visited. Lite Route Planner isn't a CRM, though: there are no contacts, deals or pipelines.

Can I bring my accounts over from a CRM?

Yes, if you can export them to Excel or CSV. Upload the file to Lite Route Planner and it finds the address columns, flags anything it couldn't place, and keeps other columns, like account owner or last order date, as custom fields.

Do reps need to install an app?

Not for Lite Route Planner. Reps open the driver app in their phone's browser on iPhone or Android and sign in with a code sent to their email. Map My Customers uses a native mobile app.

Keep reading

  • Sales repsPlan sales calls around the accounts you haven't seen lately.Map your accounts, color them by last visit and plan a day of calls, with one flat price for the whole team.Read more
  • Customer visit trackingSee every customer you haven't visited lately.Color customers by last visit, filter the overdue ones and route them, with a visit history for each.Read more
  • Badger Maps alternativeSee who's overdue for a visit, without paying per rep.The last-visit map sales reps rely on, at one flat price instead of $58 to $69 per user a month.Read more
  • Maptive alternativeMapped your customers in Maptive? Now plan the drive.Map a spreadsheet and turn it into optimized routes, without paying $110 a month per user.Read more
  • PricingFree for up to 50 addresses. Plans from $19.99 a month.Free for up to 50 addresses. Personal from $19.99 a month, Business from $59.99 with unlimited drivers.Read more
  • Small business route planningRoute planning software sized for a small business.Spreadsheet in, routes out: free for up to 50 addresses, then flat pricing with unlimited drivers.Read more
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Lite

Lite Route Planner is an easy route planner for multiple stops. Add addresses by typing, pasting or importing a spreadsheet, optimize the order in one click, and send each route to a driver's phone, with turn-by-turn directions in Google Maps, Apple Maps or Waze.

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