Plan sales calls around the accounts you haven't seen lately.
Import your account list, color the map by last visit, and turn the overdue accounts into an optimized day of calls. One flat price covers the whole team, with no fee per rep.
- Free for up to 50 addresses
- No credit card
- No app to install
The short answer
Updated
Lite Route Planner is a sales route planner for outside reps: it maps your account list, colors every account by how long it's been since the last visit, and optimizes a day of calls in one click. It's free for up to 50 addresses, and Business starts at $59.99 a month with unlimited reps and no per-user fees. As of October 2026, Badger Maps charges $58 to $69 per user a month, so a five-rep team pays $290 to $345.
Your account list, the way most reps keep it
Whether it comes out of a CRM export or a spreadsheet you've kept for years, it looks something like this. The address columns become stops, and everything else comes along as custom fields you can color and filter by.
| A | B | C | D | E | F | G | |
| 1 | Account | Address | City | Tier | Last visit | Annual sales | Contact |
|---|---|---|---|---|---|---|---|
| 2 | Hillcrest Family Dental | 2210 Oak Grove Rd | Round Rock, TX | A | 2026-09-02 | $18,400 | Dr. Anita Patel |
| 3 | Brazos Feed & Supply | 715 N Main St | Georgetown, TX | B | 2026-07-21 | $9,750 | Lisa Ortega |
| 4 | Lakeway Pediatrics | 1905 Ranch Rd 620 S | Lakeway, TX | A | 2026-10-06 | $22,100 | Office manager |
| 5 | Pflugerville Auto Glass | 308 W Pecan St | Pflugerville, TX | C | 2026-05-14 | $3,200 | Mark Hale |
| 6 | Cedar Park Vet Clinic | 1400 E Whitestone Blvd | Cedar Park, TX | B | New lead |
Tier comes in as text, Annual sales as a number and Last visit as a date, so you can color the map by any of them on day one. From then on, the calls you mark in Lite build each account's visit history and drive the last-visit colors.
What last-visit coloring does for a territory
Every account gets a color for how long it's been since anyone marked a visit there. It answers the question every sales manager asks on Monday: who are we neglecting?
Six colors, one glance
Green for within a week, then 1 to 2 weeks, 2 to 4 weeks, 1 to 2 months, red for over two months, and gray for never visited.
Filter to the overdue
Show only accounts you haven't seen in a month or more, then lasso the cluster you'll be near on Thursday.
Stack it with tier
Filter to A accounts in the 2 to 4 week color. Those are the calls that protect the most revenue.
Gray means prospects
Leads you imported but never called show up gray, so a prospecting day starts from a gray cluster on the map.
Notes that stay with the account
Mark a call Visited or Attempted with a note like "buyer out until the 20th." It stays in the account's history after the route is done.
Times visited
Color by how many visits each account has had to spot the ones getting too much attention, or too little.
Plan a week of calls in about fifteen minutes
- 1
Import your accounts
Upload the CRM export or paste rows from Google Sheets. Lite places each address on the map and flags any it couldn't find so you can fix them.
- 2
Color by last visit
Turn on Last visit and tick 2 to 4 weeks, 1 to 2 months and over 2 months. Everything left on the map is due.
- 3
Lasso a day per area
Draw a loop around Monday's cluster, then Tuesday's. Each loop becomes a route you can name.
- 4
Set time at each call
Give every stop a default of 30 minutes and change the ones that always run long. The day's total shows whether it fits.
- 5
Optimize from home
Start from your home or office base, then choose a round trip or finish at the last call. One click puts the calls in the shortest order.
- 6
Mark calls as you go
On your phone, tap an account to open it in Google Maps, Apple Maps or Waze, and mark it Visited with a note before you pull away.
What a sales team pays each month
Most sales mapping tools charge for every rep. Lite Business is one price for the team.
| Feature | Lite | Badger Maps | Map My Customers |
|---|---|---|---|
| How it's priced | Flat, by addresses | Per user | Per seat, 12-month term |
| One rep | $29.99 (Personal) | $69, or $58 billed yearly | Not sold (5-seat minimum) |
| Five reps | $59.99 | $345, or $290 billed yearly | $495, billed yearly |
| Ten reps | $59.99 | $690, or $580 billed yearly | $990, billed yearly |
| Free to start | Up to 50 addresses | 14-day trial | No |
| Stops one route can optimize | Up to 500 | Up to 120 | Not stated |
Checked October 19, 2026 on each vendor's pricing page. Lite Personal holds up to 200 addresses ($19.99 a month billed every six months). Business 1,000 keeps up to 1,000 addresses with unlimited reps, and larger sizes go up to 10,000. Map My Customers' $99 tier needs at least five seats on a yearly contract. See Badger Maps compared.
Badger Maps and Map My Customers, side by side
Both are built for field sales. Here's every feature we checked, with sources.
Checked October 19, 2026 against each company's own pricing and help pages. Prices in US dollars; vendors change them, so check before you buy. Sources: badgermapping.com/pricing, badgermapping.com/knowledgebase/filtering-last-check-in, mapmycustomers.com/pricing.
Which one fits your sales team
Choose Lite if
- You want last-visit colors and optimized call days without paying for every rep.
- Your reps would rather open a link in their phone's browser than install an app.
- Your account list lives in a spreadsheet and you'd like to start free with up to 50 addresses.
- You want a manager to see calls marked Visited or Attempted, with notes, within seconds.
Choose Badger Maps if
- Your team lives in a CRM and needs check-ins synced back to it (Badger's CRM integrations need two or more licenses).
- Reps want to attach photos to check-ins.
- You want native iPhone and Android apps built only for field sales.